When a hiring manager views your LinkedIn profile, you have about 30 seconds to convince him or her that you’re what their company needs. Follow these nine tips to boost your profile’s appeal and ensure it isn’t one a hiring manager will pass over:
- Build instant credibility with a professional-looking profile photo.
- Make sure your profile headline clearly communicates what you’re all about (and not just your job title).
- Provide even more detail about who you are with a professional summary that can be read aloud within 30 seconds.
- Get your profile to show up on free searches by completing it.
- Update your status at least once per week to seem more passionate.
- Share the industry-related books you’re reading with the Reading List by Amazon application.
- Join and participate in at least three industry-relevant groups.
- Get to 150 connections in order to increase your chances of having first-degree connections in places you want to work.
- Get ten or more recommendations to ensure you look like a top recommendation.
Other helpful tips:
- Highlight your skills and competencies in your “Specialties” section. Include topic areas you have knowledge and/or experience in. Use the SKILLS AND EXPERTISE tool under the “More” toolbar on LinkedIn for additional skills and areas of expertise to add to your profile.
- Usability – don’t be passive when using LinkedIn. Continuously reach out to your connections, build and expand your network, and maintain a presence on LinkedIn.
- Create a blog site where you can promote your blog on your profile and share your perspectives and knowledge on topics to your network.
- Lastly, don’t forget to edit your “public profile” link. Add this edited link to your resume.