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How to Develop a Company Prospecting List Using LinkedIn…

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Today, I wanted to give you a starting point for your job search. You can research industries and the companies on many different search type engines, but one of my favorites is LinkedIn (if you are just getting started on LinkedIn, read “Does Your LinkedIn Profile Get a Passing Grade? 5 Tips for a Captivating Profile”). I am going to walk you through the initial steps of how you can start your job search by compiling a prospecting list. You want to develop a list of your Tier A, Tier B, and Tier C companies, so you can better organize your job searching efforts.

5 STEPS FOR DEVELOPING YOUR JOB SEARCH PROSPECTING LIST VIA LINKEDIN

  1. Go to LinkedIn.com and sign in.
  2. Click on the “Companies” Tab.
  3. In the “Company Name or Keyword,” type in the Industry keyword. If you want to narrow your search, include the postal code. For example, I typed in “Aerospace” for the industry and my zip code to narrow my search results.
  4. Click “Search Companies.”
  5. On the left-hand side, you can modify your search results. For example, if you want to return results for companies who have job postings on LinkedIn, then click the last box on the left-hand side and click the “search” button.

LinkedIn provides some great, free information about company size, website URL, revenues, company description, and how you are connected with people who work at the company. You can follow companies of interest and receive emails when people leave the company, are hired into a position, or promoted into a new position. The interesting angle is you will also see the position vacated, thus giving you insight into a possible “hidden job market.”

On the company page, you can click, “Check Out Insightful Statistics About {Company’s Name} Employees.” Here, you will see where that company’s employees worked prior to being hired. Why is this helpful? You might discover other companies you never considered or knew about to include on your job searching prospecting list. The companies are generally hyperlinked, so you can learn more about a particular company on their company page.

In conclusion, develop your prospecting list by utilizing this relatively new LinkedIn feature and then categorize the companies by priority (A, B, or C).

Posted on | July 11, 2011 | by Kristen Jacoway |


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