Home » Social Media » Social Media by the Numbers – According to Chris Skinner (Forbes.com)

Social Media by the Numbers – According to Chris Skinner (Forbes.com)

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Chris Skinner, a writer and consultant to also runs the Financial Services Club in locations across Europe, compiled some impressive number on the growth of social media on his Finanser site. These stats put into context why social networking and social media is so important.  So here’s a few numbers to keep you thinking today:

  • Time on social networks represents 16% of all the time people spend on the internet, or one out of every six minutes, compared to one out of twelve minutes in 2007.
  • Spending on social network advertising is around $6 billion this year, according to research firm eMarketer.
  • Mobile advertising is growing fast thanks to smartphones, and will reach $3.3 billion this year but grow to $20.6 billion by 2015, according to Gartner.
  • There are 150 million blogs on the internet with 1.6 million posts generated daily.
  • Tumblr, a blogging site, deals with over one billion page views a week and 10 million posts per day, an increase of 8 million daily posts compared to March 2010.
  • 60,000 websites are added to the Internet every day.
  • YouTube users upload 35 hours of video every minute, or two million uploads a day.
  • Facebook handles 1.5 billion updates daily from 600 million active users, with 73% of all American internet users on there.
  • Zynga, the gaming firm on Facebook, garnered 100 million users on Cityville in just 6 weeks and generated $7 billion globally in commerce last year, according to InStat research.
  • Twitter handles 155 million tweets daily, compared with 50 million a day a year ago.
  • Flickr has five million images uploaded daily, or 60 pictures a second.
  • Consumer subscriptions for premium levels of online service, such as additional storage for personal photo collections and similar new “cloud” services, are likely to reach $6 billion by 2016 according to Forrester Research.

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